Warning!

THIS WEBSITE IS WHOLLY PRESENTED ON THIS PAGE, so you do not have to waste time figuring who we are and what we do, our philosophy is: LET’S TALK ABOUT IT.
We can do it over the phone or in person, so you will certainly know how we think about it and how we can be of service to you.
The estimated reading time for this page is 3 minutes, if you want to dedicate them, we thank you in advance in 4 languages.

About Us

We are a real agency, in our opinion this means that you turn to us to grow and we take care of it, without fuss.
We are creative, but only in terms of achieving concrete and tangible results, so no abstract things but only ideas that lead to more growth.

The project was born in 2009 by the will of Alessandro Bastoni, a successful trainer in the world of sales who has worked with over 2,400 salespeople in different European countries. Since 1994 he has been involved in sales network creations, until 2009 he wrote a book that recounted his experience in the sector, the title of the book was La vendita Totale, a manual for sellers.

 
In the same year Alessandro decided to also deal with marketing, because working as a consultant in companies as a sales director, he often noticed great gaps in marketing, so he created the Bastoni Agency brand and began to offer his customers also all the marketing and communication part.


His experience has ranged from the management of television advertising campaigns, also carried out firsthand, to the creation of call centers, up to the use of the then nascent social networks to expand its range of action.

 
The activity continues until 2015 using highly qualified collaborators, until the moment in which he inserts his daughter Alessandra into the activity, who, together with her father, immediately proved able to carry on the soul of the project. Today this father-daughter team, together with a large group of collaborators, is able to offer a complete process system for business growth.

In the corporate team led by Alessandra there are 3 marketing experts, 1 Computer Engineer and 3 social media experts, as well as a video maker and a photographer. 

We also have a series of consolidated collaborations with external freelancers that allow us to be scalable, in order to face any challenge; the founder has had almost 30 years to build these relationships and today they are available to our customers.


We are not creative because it is cool to say that we are; when a customer comes to us to redo the design of his site or his product, to commission the management of an advertising campaign or the launch of a new product, we do it exclusively thinking in terms of results, because it is these that ultimately determine the success of an initiative, it is the numbers that make the difference, it is the numbers that our customers ask us to increase.

 
That’s it, simple to say, difficult to do, but we work hard and with passion to make it, because we are like that.


So, if you want people who work hard for their customers, we are here. If you want “smart dudes”, who talk to you about weird stuff trying to look “cool”, it’s not our kind, sorry, see you in the next life.

Ideas 360 Communication Marketing Sales Visual Art Photo Video

Brand & Strategy

Our approach is based on in-depth market and competitor analysis, in order to identify your main opportunities and challenges. We analyze strengths and weaknesses, threats and opportunities.

 
We then develop a personalized strategy, focused on your specific needs and business goals.


We use a combination of traditional and innovative techniques, including online advertising, SEO, content marketing and social media marketing, to ensure your brand is exposed to the right audience at the right time.

Content Marketing

Content marketing has become a crucial element for any company in today’s digital landscape. Its importance lies in the fact that it allows you to create and disseminate valuable content for the target audience, in order to attract, engage and retain potential customers to sell them something.

One of the main objectives of content marketing is to position the company as an authority in its sector, providing useful, in-depth and reliable information. This not only improves the perception of the brand by the public, but also increases trust, creating a long-lasting relationship with potential customers.

In addition, content marketing allows you to communicate the values, mission and vision of the company effectively, conveying a clear and consistent message. This approach allows you to differentiate yourself from competitors, creating an emotional connection with the target audience and generating organic traffic to the company website thanks to search engine optimization (SEO) and social media.

Advertising and promotions

Advertising plays a fundamental role within a company. It is the key to reach potential customers and draw attention to products or services offered to sell them.


Advertising allows to create awareness and visibility for the brand. The promotion of products or services through communication channels such as television, print, internet or social media allows to make the company known to a wide audience. This helps build a reputation and attract the attention of consumers.


Advertising can help you stay competitive in the market. In an era where competition is increasingly fierce, it is essential to actively promote your brand to maintain significant market share. Investing in innovative and successful advertising strategies can set a company apart from the competition, winning and maintaining customer loyalty. In short, advertising is an essential tool for any company that wants to thrive and stand up to competition. 

Not only does it create brand awareness, but it also helps build a reputation, stimulate sales, and maintain a competitive edge in the market. For these reasons, devoting resources and attention to advertising is a fundamental strategic choice for the success of a company.

Photo & Video Shooting

Basically, videos and photos are the real salt of the marketing activity of our times, if you do not communicate it with a video or with beautiful photos you are out! Back to the drawing board.

 
We are well aware of this and we create first-class visual communication campaigns for you.

 

Report & Analysis

The analysis and creation of reports for customers is a fundamental aspect in the field of modern business and we know it well, that’s why we always do them. Reports provide an important overview of the state of business and enable customers to make data-driven decisions and measure our work.


Through the use of advanced analysis tools, it is possible to collect and interpret data related to sales, marketing, customer care and other business sectors. This process allows you to identify trends that can influence business decisions and helps identify any areas for improvement.


Our customer reports are clear, concise, visual and easily readable. They contain key information about the results obtained and provide useful recommendations to improve business performance. We avoid technical language and use simple and understandable language.


We are used to confronting ourselves with the results of our work, because, in the end, they are the only thing missing.

Copyright 2023 – Bastoni Agency is a trademark of HRTG Srl P.Iva 04625430402